An early influential idea by MacCannell,
namely the concept of staged authenticity tried to explain why tourists are
fascinated by other cultures and societies. He believed that by seeking to partake
in the lives of other cultures and societies, tourists try to find the
authentic, which is not given in their monotonous and unauthentic own societies
and everyday life. MacCannell took over
a basic idea of Goffman, who divided the social spheres into ‘front’ and
‘back’. Thus the former is the staged encounter between locals and tourists,
while the latter constitutes the private and real lives of locals taking place
without the tourists’ observation. Because tourists seek the authentic ‘back’
sphere of cultures and societies, which is however inaccessible them, they
experience staged (un)authenticity on the ‘front’ sphere. As a consequence
seeking the authentic has a contrary effect as it has to be staged to please
the tourist eye and distorts the actual authenticity, maybe even causing a false
image for a local community.
I observed this counter productivity on two occasions, at the
mosaic shop and the La Storia Tourism complex. We first visited Madaba and had
the chance to see the oldest surviving cartographic depiction of the Middle
East. Followed by a bus ride to the Mount Nebo, the burial place of Moses, and
finally a mosaic shop and a tourism complex. As we entered the mosaic shop, we
saw two tables covered in little mosaic stones and two unfinished mosaic pieces
on which we were shown and explained how this handicraft is best practiced. We
were lead to the shop to then continue with the visit of the La Storia Tourism
complex. This complex had reproduced Jordan’s history, monuments, handicrafts
and scenes of everyday life with puppets. I can surely not say that I have seen
everyday life to a large detail in Amman, but what I have seen on the streets
looked differently to what the museum tried to depict. I immediately realized
that this was way to stage the authenticity that the museum thought we sought
when visiting Jordan, however, I can also say that the group seemed very
disappointed by the unauthentic image it conveyed. Realizing the inauthenticity, I did not even take any photographs. Leaving the museum I glanced
into the mosaic shop several times while waiting for the group and the man who
was working when we entered the shop was not sitting at his working place
anymore. This made me think that the tables at the entrance of the shop were
maybe also only a way to stage the way in which the mosaics are crafted while
the actual work was done in the back of the shop, where tourists had no access,
thus confirming the existence of the ‘front’ and ‘back’ sphere.
John Urry and Jonas Larsen, The Tourist Gaze (3, Los Angeles: SAGE 2011), ch 1, 10.
Stephen Williams, Tourism Geography: A new Synthesis (2, Routledge, 2009) pt 2 subsection 6, 135.
John Urry and Jonas Larsen, The Tourist Gaze (3, Los Angeles: SAGE 2011), ch 1, 10.
Stephen Williams, Tourism Geography: A new Synthesis (2, Routledge, 2009) pt 2 subsection 6, 135.
The oldest surviving cartographic depiction of the Middle East - Madaba |
Demonstration of the mosaic handicraft |
View from the top of Mt. Nebo, Moses' burial place |
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